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But there was a sense of befuddlement, too.

So if IFC is facing those consequences, the MPAA must be pretty seriously concerned.
Thats why the rules clearly outline the proper use of the ratings.
The perception it hopes to avoid is a dereliction of duty the sum of all MPAA fears.
So whats the big deal if a movie carries a rating or not?
In a word: commerciality.
And IFCs wholerelease pipelinecould be disrupted if the association delays rating its movies.