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In 2016,J.J.

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But since then … precisely zero trailers.

And the movies release date has hopscotched all over the calendar.

First scheduled for February 2017, its theatrical debut got pushed back to last October.

In other words, the kind of repositioning that usually signals either poor test screenings or a troubled production.

Within film-geek circles there were cries of consternation.

Granted,10 Cloverfield Lane came out of nowhere … (Paramount and Abrams declined to comment for this article.)

In light of their terrifying discovery, the crew must fight to survive.

Uziel confirmed toColliderthat the script (co-written by Doug Jung) predates any push to sequelize the first film.

It was written before10 Cloverfield Laneand the expandedCloverfielduniverse even existed as a thing, he said.

[Then] suddenly everything fell into place with J.J. [Abrams], Bad Robot, and Paramount.

So how does continually screwing withCloverfield 3s release date help similarly galvanize potential ticket buyers?

The guy loves his mysteries, after all.

What are stories but mystery boxes?

Abrams said at aTED Talkin 2007.

Whats a bigger mystery box than a movie theater?