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The Force wasnt strong with this one.

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The Millennium Falcon failed to achieve liftoff.

ButStar Warsis Disneys premium product andSolois showing every indication of underperforming previous franchise installments.

Thats a tough market to compete in.

And from 1977 to 2005, a total of sixStar Warsmovies reached the big screen.

Everything The Last Jedi wasnt and therefore a great Star Wars movie.

Its a shame franchise fatigue kicked-in with this one.

They each do well and people are not asking these questions.

There may be audience members who only saw it a couple of months ago.

And heres anotherStar Warsmovie!

People have a limited pocketbook a lot of the time.

If you look at MPAA stats, people dont go to the movies every weekend.

Its a time commitment, its a money commitment.