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You really need to create in a very different way.
We had this front-row seat for how people tell stories on mobile, he says.
It needs to be a highly concentrated form of storytelling.
You have to grab people right away.
And the screen needs to be highly visual so that youre constantly reengaging people.
In that way, theyll harken back to one of the oldest forms of TV: the soap opera.
I think [soaps are] a really compelling form of storytelling.
Were not taking a 50-minute episode and chopping it up into ten five-minute pieces, he says.
you gotta write a lot of story into five minutes.
And the production values wont be cheapo.
But the production quality I think is on point with what youd see on television.
Were not talking aboutGame of Thronesbudgets, but theyre really healthy.
Theres no nudity, and we would bleep any obscenities.
But that doesnt mean creators will be making stuff you might see on Nickelodeon or Hallmark Channel.
These show profile pages will become more important as Snapchat bulks up its roster over the next year.
