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When we first heard rumblings about the Keanu Reeves Squarespace ad we honestly didnt know what to expect.
It seemed like an odd pairing, for starters.
Would these ads lean into the beauty that is Keanu Reeves?
Would they highlight his strengths as a star his physicality, grace, and overall coolness?
Would they be eye-catchingly weird?
The answer to all three is a resounding yes.
The in-game spot for this years Super Bowl is a thing of beauty for a very different reason.
It leans into where Reeves excels:action.
That balancing on that motorcycle while cruising down the highway stunt?
Reeves did it himself.
That professionalism factors into how you design your website.
The blend of action, weirdness, and that particular brand of Reeves coolness makes the ad addictively watchable.
We cant turn it off.
