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Theyve clearly never turned on a TV set around this time of year.
And then theres Netflix, whose something-for-everyone offering hews closely to its overall strategy of appealing to the masses.
The pitch: Feel-good fare in the form of rom-com fantasies, its hot cocoa in TV form.
(The foursome combined have starred in 25 holiday films for the channel.)
Joining the networks roster in 2018: LeAnn Rimes, Kellie Pickler, and Emily Osment.
And with good reason: It works.
Hallmarks success has spurred other networks to increase their original offerings to keep up.
And yet despite the intense competition, Hallmark continues to do phenomenally well in the war for Christmas viewers.
Its regularly the No.
The pitch: Lighthearted holiday fun, heavy on old-school faves and Christmas-themed comedies.
The target audience: Girls and women aged 1234 (and their families).
Things go full Yuletide on December 1.
A big chunk of the networks movies and specials stream on demand via the Freeform app and website.
For folks under 50, Freeforms Christmas stunt has long been the must-see TV of the holiday season.
That means a steady diet of titles likeThe Santa Clause,the Jim Carrey version ofDr.
This year, Freeform is facing a test of its Yuletide supremacy.
Freeform plans to air the original and the update at least a dozen times in December.
The pitch: Holiday rom-coms with diverse casts and lots of millennial/Gen-X TV nostalgia.
Programming mix: Almost exclusively made-for-TV Yuletide movies.
The target audience:Women aged 25 to 54.
The pitch: Santas Greatest Hits, from blockbuster movies to animated specials.
No originals, though unless you count a new-to-TV Mariah Carey special released on DVD last year.
The target audience: Gen-X viewers seeking a nostalgia fix, plus anyone who used to watchElfon Freeform/ABC Family.
The pitch: Its Netflix, but for Christmas.
Krevoy has two more holiday pics premiering this year on the streamer, and another set for 2019.
Still, somewhat surprisingly, Netflix isnt going overboard with holiday fare.
