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More and more signed and unsigned properties are getting a push.
Cozz focuses on deep storytelling, while Tyga exclusively pitches hooks, and Nipsey tries a bit of both.
Cozz is a 24-year-old rapper from South Central Los Angeles whos signed to J. Coles Dreamville Records.
When hes on, hes on.
Dreams and Knock Tha Hustle crushed, but not enough of the rest of 2014sCozz & Effectmatched those heights.
This weeksEffectedoffers the rapper space to show how much hes grown sinceCozz & Effectand 2016sNothin Personal.
If any rapper knows the value of time and practice, its Nipsey Hussle.
Hussle made a track with Drake years before tracks with Drake were the industrys hottest ticket.
A qualityVictory Lapshares with your textbook mainstream hip-hop debut studio album is a dense guest list.
Turning over the steering wheel too many times makes it feel like the marquee artist is not in control.
If he can quell the bad press, hes got a reasonable shot at the big leagues.
Tygas been active in the rap game about as long as Nipsey Hussle has.
Tyga is a performer whose access outstrips his talent and who is constantly catching breaks that dont seem plausible.
Smart-dumb Facebook status-update lines prevail: Ive been lying like the king of the jungle.
I lost my watch, but I still find time.
It feels like the days of the kitchen-sink hip-hop studio album are done.
