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What exactly do these entail?

yo, guess away!
(One of them involves cologne the fragrance,notCologne the populous German city.)
Its a fun stroll down memory lane, thats for sure.

The Generics
Keep it vague, they said!
It may pique interest, they said!
They were swiftly rejected.

The Enthusiasts
I consider myself a Tom Petty Enthusiast.
Sadly, Ive been informed that is not a real job.
The Modern Take on Entrepreneurship
By that logic, I also consider myself to be a Pettyapreneur.

The Bona Fide New Yorker
You know what?
This one actually seems pretty cool.
The Specialists
The specialist market is getting awfully niche these days, huh?

Whaboom
We havent a clue what this one means.
The Creeps
Any takers, ladies?
The Overzealous Fanboy
Last, and certainly least.

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