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4 on its week of release.

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So, too, hadLil Pump, the Gucci Gang inventor whose self-titled mixtape reached No.

How it happened can be broken down to numbers.

Powerful singles are a must.

6ix9ines Gummo peaked at No.

12, XXXTentacions Sad!

Fluency in social media is vital.

The most important numbers, though, are streaming.

was also thesecond-most streamedsong of the week, trailing only Drakes streaming giant, Gods Plan.

But more often than not, the most important exclusions are the self-imposed ones.

Morals are one thing, and listeners can judge artists on those grounds immediately and as they see fit.

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