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Note: This story was originally published in July 2017.
The timing of this new pact was no coincidence.
Very quickly, and very easily, it became this tentpole in the digital space.
Indeed, HBO linkedThronesto its digital efforts right from the start.
Game of Thronesisnt the only series HBO leans on to drive digital growth, of course.
Its the hook, for sure.
It brings customers in.
The Hulu deal and a new season ofThronesstand to push that number even higher this year.
I dont think the value of this show goes down over time, HBO Entertainment president Casey Bloys says.
Its at such a level of cinematic quality … Who wouldve thought it would have this whole new life with a whole new generation of kids watching it?
I always thought ofFriendsas being specific to the 90s, but its an ongoing asset.
I thinkGame of Thronescan be that probably on a much bigger scale.
