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Contrast that development process with the relatively speculative M.O.

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Even if they dislike things, thats so helpful.

That community of fans ends up taking ownership to help take it to the next stage.

You take ownership and then we can utilize that in bringing it to fans.

And bring that audience over to watching the eventual end product.

You write a chapter and someone will go, Oh no!

I want these characters together.

Or, Oh yo dont make that happen!

And you attempt to incorporate that.

Thats an aspect you dont get when youre writing normally.

You dont have someone reading line by line, chapter by chapter as youre writing.

Saying, Maybe you should do this.

Or This is great!

You realize, Maybe I should hone in on that.

Its a very different experience.

It helped me tenfold.

You really see passion on Wattpad, people really supporting each other, she adds.

The readers want to have a relationship with you.

Thats not something you get being a normal author.

But he says fanfic comprises only a statistically scant amount of the sites content.

We have so much more original fiction than fanfiction, Levitz says.

Eighty to 85 percent is original fiction.

Romance is the biggest thing in our world.

But we have the biggest horror writing community in the world.

And we ensure that people who come have a positive experience.

No one really knows if people will show up at the theater and actually enjoy the movie.

Theres no solid evidence to show that the movie will be a success.

Right now, the entertainment industry operates on hunches, Lau writes.

You have the town of L.A. thats run for the past 100 years on its gut, says Levitz.

Its why were creating great partnerships, he continues.

Our five-year plan is to capture as much of that ecosystem as we can.