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Netflix content, the agent argues, too often doesnt feel as special as it needs to feel.
This one is frustrating, he tells me.
These myths that the competition puts out there, and the media fuels, are absurd.
Its about getting that title to the right person, Yellin says.
If we plastered the whole service and everyone gotBright, what would happen to that documentary?
We are able to unlock audiences for titles that you wouldnt expect.
My concern isnt being lost, my concern is being somewhere, period.
Most black people didnt see that movie.
All kinds of people didnt see that movie!
If it was on Netflix, Im telling you, they wouldve seen it.
The point is for stories to be seen.
During multiple visits to Netflix this spring, I was able to see just how Netflixs marketing efforts work.
What struck me was how granular some of the discussions were.
There was a debate over how to promote Netflixs true-crime and cult documentaries to members in Australia.
The social team isnt just a small group in the corner.
Every night is a premiere night for someone, Pallotta tells me.
So even if we are not making new episodes of a show, theres always someone whos discovering it.
