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Being the worlds biggest boy-band is no small feat.
Their target audience was teenage girls, toward whom the boy bands music and messaging would be directed.
Typically, music from boy bands was rarely adventurous, and consisted of easy and predictable bubblegum pop tunes.
In one sense, it is not wrong to call BTS a boy band.
K-pops idol production system is directly traceable to the boy band production in the U.S. and U.K. Koreas producers sought to emulate the system that created the Jackson 5 and New Kids on the Block.
At this point, K-pops idol bands are musically in a different place.
(Seo Taiji and Boys, the fountainhead of modern K-pop, were obsessed with Jacksons music.)
Yet Michael Jackson took his music to an unprecedented level by visually and aurally mesmerizing the fans.
Theyre a multi-faceted group composed of three rappers and four singers, in contrast to the U.S./U.K.
boy bands that are usually all singers with one or two lead roles.
For U.S. and U.K. boy bands, the producer is inseparable from the product.
BTSs music comes across as organic because it is a natural output of the members own minds.
BTSs artistic authenticity shines even brighter in its lyrics and messaging.
They look inward, instead of singing outward at someone else.
Notably, the Love Yourself World Tour attracted a huge number of middle-aged fans.
English-speaking media is still trying to process BTSs sudden rise.
The descriptor is not wrong, but not completely correct either.
