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We want to check that that everything we put into the marketplace echoes that thinking.
We started thinking,Why dont we engage some artists who are really popular and well-known within that community?
Heres howKongbuilt its three-part campaign, from sketches to final products.
ClassicKongposterstypically show Ann draped in Kongs hand, in mortal danger.
[They] always show her as more of an accessory to him in the story, Cooper said.
We wanted to confirm that in these posters that she really became the focus.
Laurent Durieuxs design
Durieux has designed movie posters fortheGodfatherseriesandreimagined the poster forJaws, and even the1933 originalKongfilm.
Theres this kind of quiet intimacy to it, despite the fact that hes huge, Cooper said.
He also worked with Francavilla on the scale of his design so that emphasize Anns importance in the story.
The final product has them appear nearly the same size.
I was like, I would just love a poster where they both felt like equals, Cooper said.
