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The marketing was admirable in its transparency.
And it wasnt thatSilent Night, Deadly Nightbroke some sacred taboo.
It wasnt even the firstYuletide slasher movie.
So why did none of those movies cause the uproarSilent Night, Deadly Nightdid?
The response was quick,Varietyreported during the films November 1984 opening weekend.
Unsurprisingly, Tri-Star announced that it wouldcontinuethe films nationwide distribution, and would not alter its print ads.
And then Siskel and Ebert got involved.
Your profits truly are blood money.
Suddenly, the companys public pose shifted.
But it was hard to do that when Gene Siskel was on television, talking about your blood money.
But its heat had cooled.
