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Everyone asked her the same question: Why wasnt she playing Bood Up?
Last week, it entered the top five and remains there.
The songs success sneaked up on Mai and confused her label, too.
R&B, for a while, really wasnt on urban mainstream radio.
It wasnt doing particularly well on streaming services either.
But this song is special.
It cut through when it kind of wasnt supposed to.
The response was electric and its current lit up social media corner by corner, strengthening each month.
In April of this year, they released a video, coinciding with the songsentry into the Hot 100.
But for Ella, we knew it was a slower strategy.
In 2014,Disclosures Latchgot its second wind in the U.S., after its 2012 U.K. release.
1 on the Hot 100.
If you had told me at 16 that I would be that person youre lying.
And, more crucially, why this song and why now?
Mais next theory is deeper.
As much as heartbreak music might be therapeutic, we all want love and long for that feeling.
Im just glad people have this connection to a love song, especially in this world we live in.
This is what we need.
