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But did it really?

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If it did, how would we even know?

The short answer to that last question: Good luck.

Then theres the term best seller itself; even book-business insiders dont always agree onwhat it actually means.

But that big number for Michelle 2 million is easier to interrogate.

Heres what we know aboutBecoming.

As of the latest update,Becominghas now sold 365,000 more copies than BookScans No.

2 best seller for the year, Joanna GainessMagnolia Table,published in April.

So whence that number that got all of our attention 2 million copies over two weeks?

Why was Penguin Random Houses number bigger than BookScans by a margin of 875,000 copies?

PRH also included Canadian sales, which BookScan doesnt.

Nor does the service account for e-books or a rapidly growing category of late: digital audiobooks.

Shehad 16 events scheduledbeforecanceling some overseasin order to attend George H.W.

At ticketed author events, books are often sold bundled with tickets and typically handled by a third-party vendor.

(Becomingnow has 3.4 million copies in print, according to its publisher.)

2 in print, youre a big seller, but its hard to quantify.

Lets say, in 2018,Becomingends up selling 3 million print copies according to BookScan.

Well, thats a number.

Its not the definitive number, but its a number we can compare.

Amazon runs multiple lists and releases no numbers.

Which they all currently do: ItsBecoming.

Whether the sales forBecomingwere really record-breaking in the first two weeks is hard to tell.

(That said …the Obamas bookdeal?

Now,thatsa record-breaker.

Was it worth it?

According to an expert, no clue.)

But 2 million in sales over the first 15 days is likely a fairly accurate estimate.

One thing is for certain: Obamas memoir is a runaway success by any sales measure.

Its sales are likely to top 2.5 million copies as this week comes to a close.

But I wouldnt bet on it beating outThe Lord of the RingsorHarry Potter and the Sorcerers Stoneanytime soon.