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Jon and I both felt this sense of purpose, Kwan toldTHR.

If it came down to money, what are we actually trying to do here?
The decision to go with a studio in turn made the two more invested in the film.
It put us emotionally all in and upped the stakes, Chu said.
Without that, we wouldnt be doing this marketing push.
It would just be on the front page of Netflix or wherever it could end up.
*This post has been updated.
Additional reporting by E. Alex Jung.