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That, and its critical voices skew heavily male.
Those shortcomings are why filmmaker Miranda Bailey created an alternative.
Its been a quiet little week for you at South by Southwest.
Youre introducing your directorial debut,you might Choose Your Family, and announcing CherryPicks.
What was the conversation like from their point of view?
Like most women in any field, theyre underrepresented.
I mean, theyre off in a lot of areas.
Its the same in music; in video games, even more.
What do my fellow women think about this concert?
What do they think about this video game?
For us, its not always splat versus tomato, or black and white.
Its a perfect movie for a date.
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Or, for instance, the movieBad Moms.
I feel like that keeps being my example.
Like I was saying earlier, everyone has a different opinion.
Not all men have the same male gaze.
Growing up, I watched Siskel and Ebert.
But, no, of course.
Thats one of the main goals.
Were going to be a site for people who identify as women.
We want to be able to open up the narrow guidelines that Rotten Tomatoes has.
So we will be opening it up to some of those critics, for sure.
You have bowl of cherries, pair of cherries, single cherry, and the pits.
Bowl of cherries I assume is the best, the pits not so much?Thats right.
That really does a disservice to the artists making the movies and the distributors releasing them.
We dont always have to go to the movies to see the absolutely best thing in the world.
You just want to know what youre getting yourself into.
I loveSwiss Army Man, for example.
Its a buddy comedy about boners and farts.
They personally tore her apart because they expected more of her.
If you look at some of the reactions of just consumers online, female consumers like that movie.
In your press release, you say that youll also be offering data services to studios and others.
What impacts do you hope that might have?Yeah.
Theres not enough female directors.
We really would love to have a female director, but theres just not enough of them.
There definitely are enough, and there are enough audiences that want it.
Female rock and roll, female heavy metal, female video games, stuff like that.
